Rajo for Parisian Launch

 Last Wednesday, we had the privilege of attending the Rajo! for Parisian launch at the SMDC Complex right by MOA. Being a shoe fanatic, I couldn't wait to check out this highly anticipated collaboration between two superpowers in the fashion industry.

 They had such a great space, with all these interesting installations that proved to be functional and eye-catching at the same time.

 Bumped into the lovely Danika behind the fantastic blog that is Hello Rio! Random fact: We danced together for a bit for our high school's hardcourt team a looong time ago.

 Also spotted Cara, Rajo Laurel's brand manager sporting this gorgeous jacket from his latest collection. Isn't it to die for?

 The man of the hour takes the stage to welcome his guests and give an introduction to his collection.

 Then the models descended upon us in these smoking hot body suits that showcased the shoes beautifully. Obviously, they were also dressed by Rajo and all the outfits were so well-executed.

 They perched atop the installations to give us all a better view of the shoes. These red ones were quite a hit that night!

After the fashion show, the droves of women present all made a beeline to the actual selling area of the shoes.

 Here's the area before the madness started. It was good planning on their part to have a ton of salespeople available.

 It was absolute chaos, in the best way possible! Just check out the crush of people. When the mood strikes, I really enjoy shoe shopping frenzies and battling it out with the best of them. The last time this happened was at the summer sale madness in Galeries Lafayette.

 P: Rule of thumb in situations like this is to stay well away from the madness. You're likely to get stepped on (with deadly spiked heels), elbowed or glared at if you get in between a woman and her coveted shoes. Also, D only has eyes and ears for the merchandise at this time. Lucky for me, we were actually on a chance double date so I had someone to talk to about football and video games and other more interesting topics of that nature.

D: Points well taken and yet ignored haha! =D Here are some snapshots of the pairs from the collaboration!

 Here's Maina and I while waiting for our sizes to come.

 The SM personnel were extra efficient and friendly that night which added to a pleasurable shopping experience. Thanks, SM!

I'll do a separate post on our outfits and on the pair I ended up getting!

Here's the catalog for your perusal! Head on over to these major SM branches on the dates listed below. Remember, limited stocks are available for this collection!

November 11, Friday  - SM MOA 

November 12, Saturday - SM Megamall & SM Makati

November 15, Tuesday - SM Southmall & SM North EDSA

November 19, Saturday - SM Cebu & SM Cubao